- The problem -
You've tried to figure yourself out before.
It didn't stick.
Maybe you've taken DISC, Myers-Briggs, or an online quiz that gave you a personality label and nothing else. You filed it away. Nothing changed.
Here's why: most assessments describe who you are. CliftonStrengths coaching shows you what to do with who you are — especially when it comes to running a business.
Because the gap between a business that drains you and one that energizes you? It usually isn't about strategy. It's about alignment.
The External Problem
You have a report. You don't have a plan.
The CliftonStrengths assessment gives you data. Coaching turns that data into a practical blueprint for how you work best — and how to build your business around it.
The Internal Problem
You feel like you're fighting yourself.
You're smart. You work hard. And yet something still feels off — like you're constantly pushing uphill. That's not a character flaw. That's a mismatch between your natural strengths and how you've structured your work.
The Deeper Truth
You deserve a business built around your strengths.
You didn't start a business to spend your days in your weaknesses. The goal was freedom — to do work that fits, on your terms. That's what's on the line here.
- Meet your guide -
Becky Lorah has spent 20 years helping owners like you get their finances right. She knows that the numbers are only half the picture.
Gallup-Certified - CliftonStrenghths Coach - 20+ Yrs Experience
For two decades, Becky has worked alongside small business owners as a bookkeeper and QBO specialist. For the past 7 years, she has also taken on the role as a Profit First educator. She's seen firsthand what happens when someone builds a financially sound business that still feels wrong — when every number looks fine on paper but the owner is burned out, bored, or both.
"The question I kept hearing wasn't 'how do I make more money?' It was 'why does this still not feel right?' That's when I knew the financial work had to go deeper."
That's what led Becky to pursue her Gallup certification in CliftonStrengths. It was the missing piece — a research-backed framework for helping owners understand how they're uniquely wired, so they can stop fighting their own nature and start building a business that actually works with them.
Today, Becky integrates strengths coaching into the full financial picture at Stapf Financial — because a financial plan built around your strengths isn't just more fulfilling. It's more effective.
20+
Years in bookkeeping & financial coaching
36M
People using CliftonStrengths worldwide
34
Strength themes assessed by Gallup
#1
Most used workplace assessment in the world
- How it works -
Three steps to a business that fits you
No prep needed. No homework before your first call. Just a conversation and a framework that's helped 36 million people work better.
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Step 1: Meet with Becky
In your free 15-minute consultation, Becky will discuss how learning about your Clifton Strengths will impact how you run your business, where you spend your time, and where you feel most stuck.
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Step 2: Take the Assessment
You'll complete the official Gallup CliftonStrengths assessment online — it takes about 45 minutes and reveals your top 5 (or all 34) strength themes. We'll send you the link after you book your consult.
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Step 3: Get Your Action Plan
You will have a 1:1 session with Becky where you review the assessment and the coaching. Leave with a clear, practical picture of how to lean into your strengths — in how you structure your days, delegate your work, serve your clients, and grow your business. No more guessing at why some things feel hard.
Free 15-minute call. No obligation. Becky will reach out with your assessment link within 24 hours.
- What changes -
When you know your strengths, everything else gets clearer.
CliftonStrengths coaching isn't abstract self-reflection. It produces concrete changes in how you work, how you lead, and how you feel about the business you've built.
Clarity on how you work best
Stop second-guessing your process. Understand why you thrive in some situations and struggle in others — and redesign your day around that.
Better use of your time and energy
Know which tasks to own, which to delegate, and which are quietly draining you. Work fewer hours in your weaknesses and more hours in your zone.
Stronger team dynamics
When you know your own strengths, you hire and delegate differently. Build a team that complements you instead of mirroring you.
More resilience in hard seasons
Knowing what you're built for gives you a stable foundation when business gets hard. You stop questioning yourself and start solving the actual problem.
A business that feels like yours
Not a business you're running. A business that's an expression of who you are. There's a difference — and once you feel it, there's no going back.
Financial decisions that fit your goals
Your financial plan should reflect what you actually want from your business. Knowing your strengths is where that picture comes into focus.
With CliftonStrengths coaching
Life is more energizing than exhausting
Without It
You keep pushing harder at the same walls
- The bigger picture -
Strengths coaching is where your financial plan begins.
At Stapf Financial, we've always believed your business should fund a life you actually want to live. But here's what we've learned after decades with small business owners: you can't design that life until you know what you're building toward — and that starts with knowing who you are.
CliftonStrengths coaching isn't a detour from your financial goals. It's the foundation. Once you know how you're wired, we can build a Profit First plan, a Done in Five strategy, or a financial roadmap that fits the life those strengths point toward.
That's the full picture. And it starts with a 15-minute conversation.
Ready to explore how this connects to your financial plan?
- Ready to find out what you're built for? -
Stop working against yourself.
Start building with your strengths.
Book a free 15-minute consultation with Becky. You'll walk away knowing whether CliftonStrengths coaching is the right next step — and if it is, you'll already be on your way.
"I've taken personality assessments before and always kind of shrugged at the results. Working with Becky was completely different. She took my CliftonStrengths report and showed me exactly where I was wasting energy — and where I should be spending it instead. My business feels lighter than it has in years."
Sarah M.
Marketing Consultant, Maryland
"I came in thinking I needed help with my books. Turns out I also needed someone to help me understand why I kept avoiding the parts of my business I hated. Becky connected my strengths directly to how we restructured my financial plan. Now those things are actually delegated — and I have a number that shows why that makes sense."
David K.
Operations Consultant, Virginia
